Alto is a conceptual fintech brand that explores trust, growth, and potential through design. The logo centers around the seed symbol — a visual metaphor for investment and upward momentum. Just as a seed contains the blueprint for growth, Alto represents the idea of nurturing financial potential and watching it flourish over time.

The mark combines minimalist geometry and natural form, evoking both precision and possibility — the balance between human optimism and algorithmic intelligence that defines the future of finance.

This project was created as a personal exploration of brand storytelling, identity systems, and visual symbolism in the fintech space.