Bakersfield: Identity, Key Art & Poster Design

For Bakersfield, a gritty TV drama set in California’s underworld of drugs and gangs, I developed the visual identity, key art, and poster design as part of a pitch to capture the show’s raw, unfiltered tone.

The logo was built around two crossed guns that subtly form the shape of a ram’s skull—a symbol of both violence and resilience. This, paired with stark industrial typography and weathered textures, reflects the toughness of the city and the fragility of its people. The poster design uses cinematic contrast and fractured imagery to heighten the sense of tension and danger.

The result is a bold visual direction that set the stage for the series—unflinching, atmospheric, and unforgettable.