As Creative Lead and Art Director, I led the development of the Soundform brand in partnership with an external agency, shaping a distinct identity that positioned Belkin’s audio line as premium, innovative, and lifestyle-driven. Building on this foundation, I extended the branding across digital and print collateral, campaigns, packaging, and product assets — ensuring consistency, clarity, and impact at every touchpoint. This work established Soundform as a cohesive and recognizable brand within a competitive market.