I concepted and art-directed the full campaign for Belkin’s new WiFi 6 routers — a launch that balanced raw performance with refined elegance. Centered on speed, reliability, and seamless multi-device connectivity, the campaign translated advanced technology into a cohesive visual narrative across web, social, and retail. Through bold design, fluid motion, and understated sophistication, the creative system elevated Belkin’s innovation while maintaining a premium, modern brand presence.