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Hi, I’m James — I turn ideas into visuals that inspire, engage and move audiences.

Belkin Signature Sound — Brand Identity & Rollout

I created the full brand identity for Belkin Signature Sound — including the logo, color palette, typography and design system — and built out the official brand guidelines to ensure consistency across all formats.

Once the system was established, I applied it across both digital and print assets: website content, product pages, social graphics, email templates, packaging concepts and retail collateral.

This resulted in a premium-looking, unified sub-brand under Belkin, consistent across every touchpoint.


"The Wave. Four precisely arranged squares create a dynamic visual, forming the impression of a soundwave — symbolizing rhythm, clarity, and the power of seamless communication".