Crew is a simple, visual-first team and project tracker built to help creative teams stay aligned without adding more noise. I designed the app around clarity, speed, and ease of use, giving teams a lightweight way to see what’s happening, who owns what, and where each project stands.

Alongside the product, I created the full brand identity and visual system for Crew — developing a clean, modern aesthetic that reflects the app’s calm and streamlined approach to collaboration. From typography and interface design to the broader brand language, the goal was to make project management feel more intuitive, visual, and human.

The experience combines project status, notes, approvals, uploads, and team visibility into one clean workspace. Rather than overloading users with heavy project management features, Crew keeps the focus on momentum: quick updates, clear ownership, and a shared view of progress.

Built as both a product concept and working app, Crew reflects my interest in designing tools and brands that feel useful, thoughtful, and beautifully simple.

https://crew-team-flow.base44.app/