I art directed and developed creative for Belkin’s global “Designed in California” campaign, celebrating the brand’s design ethos, product quality, and California heritage. The campaign showcased how Belkin products embody innovation, creativity, and the lifestyle spirit of California.

At the heart of the campaign was a brand video, supported by digital, print, and retail executions, which told a compelling story of craftsmanship and design excellence. Together, these elements positioned Belkin as a technology brand with a distinctly Californian identity.