I created a vibrant brand identity for California as a personal project, using bold imagery and a striking color palette to capture the state’s energy and diversity. At the heart of the system is a custom color palette called “Sunset and Sea”—inspired by California’s glowing horizons and Pacific coastline—which I applied across digital and print applications. To reinforce the concept, I designed a simple graphic shape system: a circle for the sun, triangles for the mountains, and a flowing wave form for the ocean. Together, these elements create a flexible and memorable identity that reflects California’s unique spirit and dynamic culture.