Produced and directed product photography showcasing Neutrogena’s skincare and cosmetics lines with clean, high-impact visuals. Designed print and digital assets that reflected the brand’s premium yet accessible identity, optimizing consumer usability. Developed in-store advertising materials, including point-of-sale displays and promotional posters, that elevated brand visibility and drove shopper engagement. Extended creative into digital channels with cohesive assets for web, email, and social campaigns, ensuring consistent brand messaging across platforms.