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Hi, I’m James — I turn ideas into visuals that inspire, engage and move audiences.

Papouelli – Brand Identity Proposal

I developed a new brand identity proposal for Papouelli, a luxury children’s footwear brand. The concept focused on balancing elegance with playfulness — combining refined typography, a soft yet sophisticated color palette, and aspirational imagery. The proposed identity aimed to elevate Papouelli’s positioning in the luxury market while appealing to both children’s sense of fun and parents’ desire for timeless style.