I designed both digital and print collateral for Playa, a youthful electronics brand built to resonate with Gen Z. The brand identity is fun, bold, and energetic, combining vibrant visuals with playful messaging to stand out in a competitive market.

As Art Director, I led and inspired a creative team through the full process, from concept to execution, ensuring every asset stayed true to Playa’s spirit—modern, expressive, and unafraid to make noise.