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Art Direction / Design / Campaign / Strategy

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The Round

The Round is a reflective golf app focused on decision-making rather than mechanics. Instead of tracking every shot or chasing technical perfection, it encourages players to set intention, reflect after each round, and recognize the patterns that actually shape their scores.

The branding for The Round is intentionally restrained, avoiding common golf tropes in favor of a calm, editorial aesthetic. The interface prioritizes clarity and focus, using minimal typography, high contrast, and quiet motion to reduce noise and cognitive load.

The imperfect circle mark reflects the cyclical, imperfect nature of the game — echoing both the rhythm of each round and the familiar shape of a golf green, reinforcing the app’s focus on awareness over perfection.