UNDASON is a Los Angeles-based streetwear brand built on bold identity and urban energy. I created the branding and website, developing a clean, impactful visual system that reflects the brand’s roots in LA culture.

The UNDASON mark—with its unique all-uppercase styling and subtle lowercase twist—anchors the brand across apparel and digital touchpoints. The website design pairs high-impact visuals with simple, intuitive navigation, creating an online experience as sleek and confident as the clothes themselves.

This project was about more than design—it was about giving a vision a voice and building a streetwear identity that feels authentically LA. http://www.undason.com