Belkin Thunderbolt 5 Cable – Motion Concept

I wrote and art directed the concept for Belkin’s new Thunderbolt 5 animation, designed to visually communicate next-gen speed, power and data capabilities in a bold, modern way.

I developed the script, storyboard and visual direction — focusing on dynamic motion, clean typography and a futuristic energy effect that embodies the product’s performance. Working closely with motion designers, I oversaw the look, pacing and transitions to ensure it aligned with the Belkin brand and product messaging.

The final animation became the hero visual for the Thunderbolt 5 cable launch and was used consistently across all brand platforms — website, social media, retail screens and product marketing.