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Art Direction / Design / Campaign / Strategy

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DARKHU Coffee - Brand Identity & Logo Design

For DARKHU, a cold brew nitro coffee brand, I designed a logo that fades from heavy to light — a visual metaphor for awakening. It represents that quiet shift from darkness to clarity, from the first pour to the final sip.

To balance the depth of the mark, the packaging features a bold, bright yellow label — a burst of energy that symbolizes the light breaking through. The contrast between the refined monochrome logo and the vivid yellow accent captures the essence of DARKHU itself: smooth, strong, and full of life.

The result is a brand identity that feels both grounded and luminous — a design that mirrors the invigorating calm of cold brew nitro coffee.