For DARKHU Coffee, I designed a logo that moves from heavy to light — a visual metaphor for the transition from darkness to clarity. I wanted the mark to reflect the experience of coffee itself: bold at first, then smooth and illuminating.

The fading type weight represents that awakening moment — when night shifts to day, or when the first sip brings focus and calm. Through this design, I aimed to give DARKHU a visual identity that feels grounded, balanced, and quietly energizing.