For WAU Sunglasses, I directed the We Are Unreal campaign—a bold, high-contrast push replete with screen-print textures, punk attitude, and raw energy. The creative direction leaned into the realm of DIY aesthetics: distressed ink effects, halftone overlays, gritty typography, and dynamic cutouts.

This visual style was applied across key touchpoints: social media posts, hero web graphics, retouched lifestyle imagery, and campaign posters. Each asset was built to feel tactile and alive, marrying WAU’s sustainability-forward message with a rebellious creative voice. It’s design that doesn’t whisper — it shouts: aesthetic with edges, values with volume.