Wau Sunglasses — Visual Identity & Digital Ecosystem

I developed the visual identity, packaging, website design and build, and social assets for Wau Sunglasses, a modern eyewear brand combining sustainable materials with contemporary style.

The identity strikes a balance between minimal sophistication and bold clarity, giving the brand a premium yet accessible feel. Packaging was designed to highlight the eco-conscious ethos while ensuring a memorable unboxing experience.

Through cohesive web design and social storytelling, I created a consistent digital presence that showcases the product’s craftsmanship while engaging style-conscious, sustainability-minded consumers.