The FIFA World Cup 2026™ was a truly global undertaking, spanning 16 host cities across North America. As Creative Lead (2D Design), I had the opportunity to work with TBA Group on the delivery of hospitality experiences across multiple stadiums.
Leading a talented design team and collaborating closely with colleagues in the U.S. and UK, I helped translate the overarching creative vision across a complex, large-scale rollout. The project demanded close collaboration, creative consistency and careful coordination across venues, all delivered to exceptionally tight timelines.
My involvement culminated in Miami, supporting the final stages of delivery and bringing months of planning, teamwork and creative execution to life on one of the world’s biggest sporting stages.
An example of the design system is depicted below - official images of the interiors coming soon.
