The FIFA World Cup 2026™ is one of the largest sporting events in the world, spanning 16 host cities across North America. As Creative Lead (2D Design) for the hospitality programme, I led the delivery of environmental graphics for VIP suites, lounges, clubs, and premium guest experiences.

Managing a team of eight designers, I established workflows, maintained creative consistency, and oversaw the production of large-format print and digital assets across multiple venues. Working closely with teams in the U.S. and UK, I translated a global creative vision into site-specific environments while balancing complex production requirements and tight deadlines.

The project culminated in Miami, where I oversaw the final installation ahead of the tournament—bringing months of planning, collaboration, and design execution to life on one of the world's biggest sporting stages.

Your headline